The birthplace of the 36 Months marketing campaign and its influential push for Australia’s teen social media ban was within the boardroom of promoting manufacturing firm FINCH.
36 Months managing director Greg Attwells stated that the group was born throughout a single May 2024 assembly between him, FINCH founder Rob Galluzzo and Nova 96.9 radio host Michael “Wippa” Wipfli.
Elsewhere at FINCH, employees have been onerous at work on one other marketing campaign: TAB’s “Get Your Bet On”.
The tv advert — which was New Zealand’s third-most complained-about advert in 2024 — is simply one of many many gambling-related tasks labored on by FINCH over the previous 10 years.
