Authorities within the southern Spanish area of Andalusia have launched a tourism marketing campaign which requires a ‘cohabitation pact’ between holidaymakers and locals, the place Andalusians will preserve welcoming vacationers so long as they comply with sure guidelines.
The Andalusian authorities has launched a brand new vacationer marketing campaign urging guests to respect native tradition and behave appropriately when within the southern area.
Launching El Trato Andaluz (The Andalusian Deal) marketing campaign in a video, it goals to redefine the area’s tourism mannequin and shift the main focus from merely attracting guests or earnings to coexistence, native identification and social co-responsibility.
The undertaking addresses the challenges of the current and way forward for tourism. Spain, the world’s second hottest vacationer locations, noticed a wave of anti-tourism protests in 2024 and a few extra in 2025.
READ ALSO: ‘Don’t be conspicuous’ – Spain’s Málaga urges vacationers to behave
The video begins with Lucía, who represents the voice of Andalusia, talking from the balcony of a usually andaluz whitewashed home and delivering a speech to the world. In it, she units out the eight agreements of the pact that make up El Trato Andaluz.
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These embody respect for its folks, safety of land and territory, freedom and the best to relaxation, respect for native rhythms, gastronomy, tradition, accountable use of water and preservation of the streets as a shared area.
As the narrators put it, “gazpacho shouldn’t be tomato soup”, or “our tradition is not only sangría, neither is it simply flamenco, nor can it simply be purchased at memento outlets; you reside it.”
The video concludes with a ultimate assertion: ‘We ask our vacationers to come back to Andalusia and signal with their soul what we provide them with our hearts: The Andalusian Deal”.
“The Andalusian Deal” is an evolution of “Andalusian Crush”, a undertaking launched in 2023 that appealed to the affect of visiting Andalusia.
The newest marketing campaign shouldn’t be the primary time that the Andalusian authorities have felt the necessity to ask vacationers to behave themselves. Local governments have previously tried campaigns to get vacationers to behave themselves and respect native life.
From urging holidaymakers to maintain strolling or encouraging them to purchase from native outlets, Seville has previously put up indicators itemizing bans and ‘good practices’ for vacationers.
Málaga metropolis council’s this 12 months relaunched a marketing campaign this summer season entitled “Improve your keep in Málaga”, the purpose of which is to advertise higher behaviour amongst guests.
The marketing campaign encompasses a record of ten guidelines which vacationers ought to abide by, selling tourism that respects coexistence with locals, and was first launched final summer season.
It tackles points comparable to noise air pollution, costume code, cleanliness and accountable use of scooters and bicycles.
READ ALSO: ‘Respect locals’ – Seville places up indicators telling vacationers how you can behave
