Rome launches canine adoption marketing campaign on three million milk cartons

Milk carton marketing campaign is Rome’s newest in initiative by capital to rehome kennel canine.

Rome has launched a serious canine adoption marketing campaign on milk cartons, in collaboration with Centrale del Latte di Roma, to assist shelter canine to seek out their ceaselessly dwelling.

The marketing campaign, designed to encourage the adoption of canine from municipal kennels and promote animal welfare, launches throughout the town on Tuesday.

More than three million cartons will function an advert with a QR code directing individuals to the marketing campaign web page which comprises details about the town’s kennels at Muratella and Ponte Marconi and options tales concerning the canine looking for to be rehomed.

Gualtieri additionally hailed the marketing campaign as “a concrete instance of how we are able to work collectively to advertise animal welfare and act as a group when essential”.

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