Primedia Studios and Whisper World are collaborating to characterize a number of of Primedia Studios’ key diversifications of profitable worldwide format exhibits available in the market.
This consists of the highly- anticipated and landmark sixth season of MasterChef South Africa, now in its new residence on e.television, the place the South African model of the enduring cooking present franchise will increase its attain to the free-to-air broadcaster’s numerous and broad audiences.
Under the settlement, Whisper World will work with Primedia Studios in numerous areas, together with:
- Developing industrial partnerships for flagship properties similar to MasterChef South Africa, The Masked Singer South Africa, Wheel of Fortune South Africa and different titles within the Primedia Studios slate.
- Innovation in branded content material, onscreen integrations, and real-time engagement options.
“MasterChef South Africa is without doubt one of the most beloved tv properties within the nation, and this partnership with Whisper World amplifies our capacity to take the format to new heights,” mentioned Kelvin Storie, chief industrial officer at Primedia Broadcasting.
“Whisper World’s experience in format illustration and talent to seamlessly embed model messaging, merchandise, and logos straight into tv programmes and digital content material enhances our imaginative and prescient for producing world-class South African content material that resonates throughout borders.”
Kevin Green, managing director at Whisper World, mentioned, “Primedia Studios is reshaping the South African content material panorama with daring, globally-recognised codecs. Whisper World is proud to hitch forces with an organization that shares our ardour for innovation, premium storytelling, and delivering measurable worth for advertisers.”
MasterChef South Africa Season 6, produced by Homebrew Films for Primedia Studios, premieres on e.television from Sunday 22 February 2026, in one of many channel’s most sought-after prime-time slots, with rebroadcasts on eReality and eExtra.
Storie added, “With a surge in viewers urge for food for premium, locally-produced leisure, the timing of the partnership underscores Primedia Studios’ ambition to raise our distinctly South African model throughout the MasterChef franchise each commercially and creatively.”
The collaboration with Whisper World additionally solidifies Primedia Studios’ technique of constructing a multi-platform content material ecosystem spanning broadcast, streaming, and digital-first video, whereas enabling better monetisation and distribution flexibility in native and worldwide markets.
