HomeUSA NewsKylie Jenner stuns followers with shoulder-length hair and sporty new look

Kylie Jenner stuns followers with shoulder-length hair and sporty new look



Kylie Jenner is flaunting a brand new haircut and a sporty facet followers can’t cease speaking about.

The 28-year-old mom of two shared on Instagram Thursday a collection of images of herself in a burgundy sports activities bra and shorts exercise set with an identical Alo duffel bag. She captioned the photograph, which was a joint Instagram with Alo, “fall in california @alo.”

The magnificence mogul struck a sultry pose as she leaned towards a doorway, exhibiting off her toned look. Three gold bangles glimmered on her wrist as she held her outsized duffel bag.

She included a selfie taken inside one among her luxurious autos. She wore her trademark nude matte lip to enrich the autumn vibe of her submit. One fan additionally seen within the feedback, “She chopped her hair omg [heart eye emoji].”

She confirmed off a shorter, shoulder-length lower with unfastened waves that framed her face.

Her matching Alo bag, which sells for $3,600 on the model’s retailer, sat within the passenger seat.

Jenner’s submit comes simply days after she marked the celebration of a decade of Kylie Cosmetics with household and pals, fueling buzz a few throwback to her “King Kylie” period.

Kylie Jenner debuts her new look with an identical sportswear and bag for an Alo advert. Kylie Jenner/Instagram

latest promo for her new King Kylie Cosmetics assortment left followers divided, with critics describing it as “deeply out of contact.”

After sharing the teaser, Jenner’s feedback part lit up with pleasure from followers and pals alike. Hailey Bieber wrote “precisely,” whereas Lauren Sánchez Bezos added a raised-hands emoji. One fan exclaimed “KING KYLIE IS BACK,” as one other chimed in, “We’re again.”

Still, not everybody was on board with the brand new marketing campaign. Jenner drew criticism earlier this month after posting a brief Instagram clip exhibiting her strolling handcuffed down a jail hallway surrounded by officers as a part of a promo for the King Kylie relaunch. 

She confirmed off a shorter, shoulder-length lower with unfastened waves that framed her face. Kylie Jenner/Instagram
Jenner’s submit comes simply days after she marked the celebration of a decade of Kylie Cosmetics with household and pals, fueling buzz a few throwback to her “King Kylie” period. Kylie Jenner/Instagram

Some social media customers referred to as the imagery “out of contact,” pointing to ongoing ICE raids and protests throughout the nation and saying the video felt tone-deaf amid renewed conversations about legislation enforcement.

Kylie Cosmetics first hit the scene in November 2015 with the launch of Kylie Lip Kits, three lip shades that offered out in minutes. Just a number of months later, Jenner expanded the road and formally reintroduced it as Kylie Cosmetics in February 2016.

Her followers have referred to as on the star to do a nostalgic King Kylie period that introduced colourful hair, assertion lips and the beginning of her magnificence empire. She shared a tweet and selfie Oct. 10, writing, “If I simply so occur to do a King Kylie assortment what merchandise would u guys wish to see.”

Her matching Alo bag, which sells for $3,600 on the model’s retailer, sat within the passenger seat. Kylie Jenner/Instagram
Kylie Jenner and her daughter Stormi Webster seem on the Kylie Cosmetics pop-up in West Hollywood on Oct. 17, 2025. @NIKOTYLER / BACKGRID

From there, the joy sparked, and the anticipation for the revival launch solely grew. She continued to tease, posting images on Instagram cosplaying her youthful self the place all of it started.

She additionally shared throwback images within the lead-up to the 10-year exhibition pop-up in Los Angeles. She garnered pleasure with the caption, “ARE YOU READY?!!!! LA!!!! WHERE IT ALL STARTED!!! FIRST OFFICIAL POP UP IN 7 YEARS TO CELEBRATE 10 YEARS OF KYLIE COSMETICS!!!!! @kyliecosmetics.”

At its peak, Kylie Cosmetics was valued at $1.2 billion, solidifying Jenner because the youngest “self-made” billionaire in 2019 at age 21, in keeping with Forbes



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