Survey reveals that the American customized has rising attraction for outlets and shoppers in Italy.
Italian shoppers will spend a mean of €246 on this yr’s Black Friday and Cyber Monday gross sales, a rise from €229 in 2024, in accordance with a survey by PwC.
The survey discovered that greater than 8 out of 10 shoppers (84 per cent) plan to avail of the 2025 gross sales, focusing totally on the electronics and expertise sectors.
Three out of 10 Italians plan to attempt to buy as much as half of their Christmas presents on Black Friday or Cyber Monday, in accordance with the survey, with greater than 46 per cent choosing on-line acquisitions over in-store purchasing.
The common predicted spend of €246 is “larger than that recorded in France (€226) however removed from the European common (€269)”, the report states.
“In 2025, Italian shoppers will stay among the many most energetic in Europe throughout Black Friday, but additionally extra rational and planful” – stated Erika Andreetta, EMEA Fashion & Luxury chief and companion at PwC Italy, commenting on the survey outcomes – “Italians are shopping for extra, however extra strategically, pushed by the need to optimise their finances and purchase a few of their Christmas items early”.
The survey displays a rising pattern lately and means that Italy has broadly embraced the American customized of purchasing at hugely-discounted costs the day after Thanksgiving.
This yr Black Friday falls on 27 November, adopted on 1 December by Cyber Monday, a day devoted to reductions within the expertise sector.
Italy’s post-Christmas gross sales will start on 3 or 5 January 2026, relying on the area.
The winter gross sales or saldi invernali usually final about six weeks nonetheless the time interval varies from area to area.
