Brant advert marketing campaign entices Quebec medical doctors annoyed by new laws

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Brant joins a rising checklist of municipalities able to welcome Quebec medical doctors with open arms.

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Following the introduction of Bill 2 in Quebec, the Brant Community Healthcare System — which oversees Brantford General Hospital and the Willett Urgent Care Centre in Paris — is aware of there’s an inflow of Quebec physicians trying to transfer.

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The new regulation abruptly modifications the way in which medical doctors are compensated, units collective targets, and introduces demoralizing surveillance measures, in accordance with an open letter the Collège des médecins du Québec launched on Friday.

It has pushed greater than 100 Quebec medical doctors to get their Ontario licences, and one other 200 have began the method, it stated.

Now, BCHS is working to leverage the curiosity with Meta and Google advert campaigns focused at these annoyed physicians.

“Join a group — not only a office. At Brant Community Healthcare System, you’ll apply drugs in a spot the place when your shift ends, journey begins. From peaceable trails to riverside views, Brantford affords a vibrant and various group,” one reads.

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It’s a possibility to succeed in candidates who in any other case won’t pay attention to Brantford and Brant County, Lebené Numekevor, the director of medical affairs at BCHS stated.

Doctors would wish to get a brand new licence for the province, however their coaching and expertise is transferable, she stated.

What units Brant aside?

As a medium-sized hospital, BGH has most specialties, “however we nonetheless have that group really feel,” Numekevor stated.

Plus, folks recognize the proximity to the U.S. border and cities like Hamilton, London and Toronto, she stated.

It’s preferrred for individuals who “don’t essentially need to be within the bigger tutorial centres however they nonetheless need to do some educating,” she stated.

Family drugs is at “the highest of the checklist” of the 30 or so positions Numekevor is trying to fill. She’s additionally recruiting for some specialties like emergency division, anesthesia and psychiatry.

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But she’s a part of a “community of recruiters” across the province working collectively to see how they will assist one another, she stated.

“So, for instance, we’re attempting to recruit an ophthalmologist proper now. His spouse is a urologist. We don’t have urology alternatives, however I do know that Guelph does, and so does Niagara. So it’s issues like that to determine how we are able to assist the wants of not simply our group, but additionally these round as effectively, sharing these assets.”

To see what positions can be found or to use, go to bchsys.org/professionalstaff.

Celeste Percy-Beauregard is a Local Journalism Initiative Reporter based mostly on the Hamilton Spectator. The initiative is funded by the Government of Canada.

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