YouTube stated Wednesday it should roll out new genre-based subscription plans for YouTube TV within the US early subsequent yr, underscoring the platform’s rising clout within the American pay-TV market and its push to lock in sports activities followers.
The new “YouTube TV Plans” will supply greater than 10 genre-based packages, together with a sports activities plan that includes broadcasters corresponding to ESPN, FS1 and NBC Sports Network.
Viewers can even be capable of add NFL Sunday Ticket and RedZone, whereas maintaining options corresponding to limitless DVR and multiview, which permits them to observe 4 stay streams on a single display.
Sports has develop into a important battleground for streaming platforms as they search to draw and retain subscribers and advertisers amid rising competitors and cord-cutting.
YouTube TV, which affords greater than 100 channels in its predominant plan, is betting on sports activities to strengthen its place towards rivals because the Google-owned platform deepens its push to spice up engagement and entice advertisers after topping 125 million paid subscribers globally earlier this yr.
The firm now accounts for the biggest share of TV viewing within the US, forward of streaming rival Netflix and conventional media corporations corresponding to Disney, in response to Nielsen.
The firm didn’t present any pricing particulars.
YouTube TV stated the transfer goals to offer customers extra management over their viewing selections, whether or not they want a common leisure package deal or one targeted on area of interest genres corresponding to information or household content material.
In a separate replace, YouTube stated it should start serving advertisements on Shorts for the cellular internet, extending the format past its web site and also will add feedback on eligible Shorts advertisements.
