Northeast Frontier Railway (NFR) has launched the Swachhata Hi Seva 2025 marketing campaign throughout all its divisions and headquarter from seventeenth September 2025. The marketing campaign will proceed until 02nd October, 2025, and might be noticed in all stations, trains, workshops, colonies, workplaces and different railway institutions with the goal of selling cleanliness, sustainability and public consciousness. On this event, General Manager of NFR Chetan Kumar Shrivastava led the officers and workers in taking the Swachhata Pledge, reaffirming NFR’s dedication to constructing a cleaner and greener surroundings.
Throughout the marketing campaign interval, NFR might be organizing a variety of actions underneath the theme Swachhotsav. These embody intensive cleanliness drives in station premises, tracks, colonies and workplaces consciousness campaigns for passengers and native communities, workshops for railway workers and particular initiatives to get rid of unserviceable supplies. The focus of the marketing campaign is on the “3R” precept cut back, reuse and recycle to foster a tradition of environmental duty.
Senior officers and workers from headquarter and throughout divisions might be actively collaborating in actions, involving passengers and members of the general public to make sure collective possession of cleanliness efforts. Interactive classes, cleanliness pledges and consciousness messages had been delivered to focus on the significance of hygiene and sanitation. NFR is making each effort to have interaction each workers and residents on this mass motion, recognizing that sustainable cleanliness requires constant participation from all sections of society.
As a particular eco-friendly measure on the opening day of the marketing campaign, NFR launched compostable luggage manufactured by IIT Guwahati for the distribution of bedrolls in all originating trains. This modern step displays NFR’s dedication to decreasing single-use plastics, selling sustainable practices, and aligning railway providers with the nationwide mission of Swachh Bharat Abhiyan. By mixing such eco-friendly innovation with mass participation, NFR goals to set new benchmarks in sustainable railway practices.
